The Economic Value of Back-sourcing: An Event Study
نویسندگان
چکیده
Back-sourcing is the practice of bringing a once outsourced process back to the originating firm. Prior research have established that the opposite of back-sourcing, outsourcing, has generated positive market reactions. This study uses event study methodology to examine market reactions to back-sourcing. The results strongly support the idea that back-sourcing is a good strategic decision.
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